November 21, 2017

Writing Your Blog

Writing Your Blog class teacher3 Ways to Get Started Writing Your Blog

Setting up a blog is easy. There are free websites that go through the entire blog-building process step-by-step. If you don’t want to do all the work, you can pay someone else to set up a blog for you. It is writing your blog that can be the tough part. Where do you start? And why should you get started writing your blog today?

Why Do You Blog?

If you’re writing your blog just to generate more sales or money or fame, all I have to say is: good luck.

Blogging for more business doesn’t happen right away. Blogging is not a “get rich quick” scheme. If anything, it’s a “get rich very slowly or not at all.” And some people get discouraged when money isn’t coming into their bank account once they start a blog.

Don’t worry if you’re only worried about money. We are all human. I fall into that money trap quite a bit. I understand the allure of writing for fame and fortune.

Instead, let’s all check our motivations by finishing this sentence:

We write blogs because…

— we want to connect with our clients and audience on a personal level
— we have something valuable to share
— we believe information should be free and easily available to all
— we need to express our thoughts and feelings in a written language
— we love ourselves, then we express that love out to others

No matter your motivations, be true to yourself. Saying one thing and acting differently can create tension not only with your audience, but with your own soul. Do some real reflection on why you are writing your blog.

Keep a Journal

Do you know how many blogs are out in the world today? Over 370 million. And that’s just from Tumblr. You can even track how many blog posts are published every day

Instead of diving into the blogging world right away, start writing in a journal. Or a diary. Or a personal private piece of paper.

Whatever you call it doesn’t matter. Start writing. About anything.

How was your day? What are you thinking about right now? Where are the monsters? Who are you going to call? Ghostbusters?

Let the words flow out. Don’t think. Because thinking is for later. In this stage, it’s all about getting the ideas on paper. This makes your thoughts physical instead of stuck inside your brain all day.

Speaking of the brain…

Understand the Two Sides of Writing

There are two halves in our brain: the subconscious mind and the conscious mind. Each type interacts with each other in subtle ways and helps us understand the world a little bit better.

Like our brain, there are two sides to writing:

irrational and unconscious — this is why writing is so much fun. There’s no judgement, no worries about whether the grammar is right. The flow is beautiful. Therapeutic. Life is more fun this way when we shut down the conscious mind and tap into the subconscious.

rational and conscious — this is why writers hate writing. They know their writing is terrible, so they try to correct the writing during the act of writing. That’s a big no-no. Writers should let their internal editors edit the article later.

My rule of thumb is: for every hour of writing, spend two hours editing. Sometimes I do one hour of writing, then one hour editing. After that, I’m done, and I let the universe decide if it’s good or not.

Or I send my blog post to an editor or a blog coach. They make my writing look gooder. 

If you need help writing from your heart, check out one of my classes, The Art of Writing a Blog: Blogging from the Heart. Or check out the Blog Coaching Institute. Or contact me.

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